Direct mail is a staple in most dealer direct communication. Lead Result takes direct mail to a new level of tractability, offering direct integration to your DMS.

This feature allows you to see, in real time, how many of your mail recipients return to the dealership for future purchases and subsequently tracks exactly what they spend. While direct mail is a staple, it is also the most expensive of all the mediums.

To reduce costs, the system can automatically use more efficient ways to contact customers, such as voice and email, leaving direct mail only for those non responders. This would save dealers thousands of dollars each year.