Email is a medium that most dealerships are familiar with and one that is becoming more popular each day. Email’s power lies in the fact that it is interactive and inexpensive.
Email can be used to instantly contact your customers and offer printable coupons at a fraction of the cost of direct mail. Email is also a great way to link customers to a website for online scheduling of appointments or for sending surveys to customers after sales or service visits in order to keep a finger on the pulse of customer satisfaction.This type of interaction gives dealers the ability to instantly respond to customer concerns and dramatically increases satisfaction and loyalty.