For purposes of staying in touch with customers on a regular basis, no medium beats voice. While we offer and recommend email and direct mail, the most impactful direct medium is voice delivery.
Messages are recorded by those in authority at the dealership and are automatically delivered to the customers’ voice mail. When customers listen to the voicemail message, there is no other medium that can speak to them like a voice that they can recognize and relate to.
Whether it is the voice of the Owner, General Manager, Service Manager or Sales Manager, voice is a personal medium that offers effectiveness that is tough to match.