Lead Result consolidates all communication mediums under a single platform to give dealers maximum convenience, flexibility and efficiency never before possible. The Lead Result platform reduces costs and increases revenue offering the industry’s highest return on investment. Read on to learn why the Lead Result platform is the platform of choice for intelligent car dealers:

Least Cost Communication Routing:

The Lead Result platform is designed to be the most cost efficient platform by utilizing least cost communication methods. In any configured campaign, the Lead Result platform can automatically use voice or email before it uses direct mail. When customers respond to low cost mediums like voice and email, it is not necessary to spend the additional money on direct mail. When you consider that voice and email costs ten times less to deliver, dealers are saving literally 1000% when low cost communication mediums succeed versus higher cost ones.

Medium Synergy:

Often times mediums can be used together to achieve a greater response than if they were used individually. For example: 

• Use voice messaging to announce a direct mail piece. This dramatically increases the open rates and effectiveness of any direct mail campaign.
• Use voice to alert a customer of an email promotion that has been sent
• Mention special email promotions in your voice messages to encourage customers to add their email address to your database.
• Use voice to call customers with missing email or cell entries in the dealer database and ask them to call in to update their record. This allows dealer to mine communication data that can be used for future low cost communication campaigns which keeps communication costs down.

Add On Synergy:

Also, available with the Lead Result package are Online Scheduling and Surveying. Use email to drive people to the online scheduling interface. Use voice to tell them to expect the email and announce the availability of the online scheduling feature. Tell them in voice messages that an email is required to use the online scheduler. Customers will call the dealership and add their email address to their record to use these features. This helps build a complete email database for dealers to a low cost communication option.

Compare Mediums

Lead Result’s unified platform allows dealers to compare results of campaigns from different mediums side by side. Try using voice, email and direct mail and see "at a glance" which medium generated the most business.

Efficiency:

Most dealers use a variety of methods to communicate with their customers. Many of which are difficult to track, compare and account for. Lead Result automates everything and unifies all communication neatly in one easy to use platform. It save dealers the time and energy of having to juggle several communication campaigns from multiple vendors. A single easy to use platform makes communication convenient and efficient.